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Videos

Stronger together: Why associations and association membership make sense in a post COVID-19 world

Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more...

Catalogue: Insights Festival 2020
Authors: Hana Huntova, Jonathan Lai, Kim Smouter-Umans, Melanie Courtright, Laurence Miklichansky, Maurice Ndiaye
September 15, 2020

Research papers

A new service transforms members of a club into clients of a company

A new product or service can open, for some corporations, the way of re-conquering a tired clientele, or attracting a new one. The Catalonian Automobile Club (Reial Automdbil Club de Catalunya), looked at itself, until 1985 and after 80 years of...

Catalogue: ESOMAR Congress 1987
Author: Susana Tisler
September 1, 1987